May 2nd is Teacher Appreciation Day-a perfect time for preschools to market themselves to new parents in anticipation of the new school year. Providing useful information gives your followers another reason to keep watching you on social media. Remember, not everything you post should be in an effort to make a sale. Consider offering your followers information about where to enjoy Cinco de Mayo.Throw a party or cooking class revolving around Mexican food and culture.Use the number 5 in your promotions, such as get the fifth one free, $5 specials, 5% off, 5 for 5, etc.Give your customers the victory over high prices, long lines, slow service, and more with particular deals. This holiday comes from Mexico’s unlikely victory over the French in the Battle of Puebla. Or, run an online sale with a link to your landing or product page in your Instagram bio. Run a deal-a-day for the week, promoting different products/services each day.Here are some ways to make the best of National Small Business Week: The event was postponed until September and turned into a virtual celebration in 2020 due to COVID-19, but it’s back on in 2021 starting May 2.ĭedicated to raising awareness about small businesses and celebrating the hard-working owners behind them, this week will be packed with ample marketing opportunities. National Small Business Weekįirst and foremost, National Small Business Week happens annually every first week of May. We’ve organized them by themes and holidays, but you can find industry-specific ideas within each theme. We’ve got loads of ideas for you for May-for Facebook and Instagram posts, blog posts, events, promotions, and more. International Being You Day – annually on May 22.National Bombshells’ Day – First Saturday in May.National Interpreter Appreciation Day – first Wednesday in May.Ask your audience about their experiences with barriers and how they overcame them.Īdditional observances in May that help promote diversity, equity, and inclusion include:.Do an Instagram Story takeover by someone with a disability so they can share a day in the life.Use the #nationalbarrierawarenessday hashtag to post information, resources, and stats.Participate in #silencetheshame textathons and fundraisers like the one below.Įvery May 7, National Barrier Awareness Day encourages us to advocate for and educate others about breaking down barriers-visible and invisible-that prevent individuals with disabilities from living independent, fulfilled lives.Share a few resources for those who are struggling with anxiety, depression, and other symptoms.Share eye-opening stats about mental illness in the United States (or the world).This day is observed every May 5 and is dedicated to erasing the shame and stigma around mental health challenges and disorders. Put a request out there to your network for individuals within those groups to write a guest post or share their experience about something with a dedicated hashtag.Interview a coworker, client, or friend who identifies with one of these groups on a topic relevant to your audience.Consider learning about each of these groups and sharing your findings in a blog post or on social media.In May, we celebrate individuals of Jewish, Haitian, Asian, and Pacific Island descent. Jewish, Haitian, Asian & Pacific Island heritage month Raise awareness about the importance of taking care of LGBT elders who may still lack the care and support they need.Ask your audience to share older LGBT mentors and thought leaders in their lives.Do some research and identify LGBT trailblazers in your geographic or industrial niche and write a blog post or social media fun fact post about them.It is focused on honoring protestors, supporters, doctors, politicians, influencers and others who blazed the trail with the LGBT movement. This holiday, celebrated every May 16, was created by Chase Brexton Health Care, an LGBT health resource center. We all hear about diversity, accessibility and inclusion in marketing but what does that look like? Let’s take a look. Do Something Good for Your Neighbor Day – every May 16ĭiversity, Equity & Inclusion marketing ideas in May.Teacher Appreciation Day – Tuesday of the first full week in May.Cinco de Mayo and Kentucky Derby – every May 5.There’s a complete list of May holidays and observances at the bottom of this post, but here are some highlights:
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